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Wholesale Guide

How to Brief a Factory on Mods — Specialist Vape Shops

Published 2026-01-10 · 7 min read · by the VapeWholesaleHub sourcing team

We ship mods to distributors in very different markets, and the same five questions come up almost every week. Rather than answer them in email each time, we have written them out properly here.

Mods product overview
Reference view of the mods line prepared for wholesale evaluation.

Reading a Mods Spec Sheet

Where possible, tie part of the mods payment to inspection against the written spec. It focuses attention on the numbers rather than on the relationship.

Reference specification for Mods orders
Product categoryPod system
Resistance band0.6 - 0.8 ohm
Capacity tolerance+/- 5%
Puff count methodDeclared by capacity
Master carton240 units
Carton weight7.9 kg
Shelf life18 months
Storage15-25 C, dry, away from direct light

Modelling a Healthy Margin

Discounting mods to win shelf space tends to reset customer expectations permanently. Volume support in kind, such as display material, usually costs less in the long run.

Margin on mods is rarely lost at the till. It is lost through dead stock, returns and emergency air freight. A slightly higher landed cost with predictable lead time usually beats the cheapest quote on the spreadsheet.

Indicative reference points for planning purposes: entry tier from USD 1.60 per unit at 500 units, mid tier at USD 1.15, and volume tier at USD 0.53 for full container quantities. These figures move with specification, packaging and freight, so treat them as a shape rather than a quote.

Logistics That Protect Margin

Freight is the hidden half of mods unit economics. A denser master carton can save more per unit than a hard negotiation on factory price, because the saving repeats on every reorder rather than once.

Track mods landed cost per unit as a running number, including duty and local delivery. It is the only figure that tells you whether a supplier change actually improved anything.

Mods logistics and packing
Master carton configuration used for mods shipments.

Turning Mods Into Repeats

A mods display that answers strength and flavour without staff involvement outsells a prettier one that does not. Most customers will not ask, so the fixture has to do the work.

Bundle mods with a complementary item rather than discounting it outright. The perceived value holds up better and the second item often becomes a repeat purchase on its own.

Trends Worth Watching

Retailers report that mods customers are asking more specific questions than they did two years ago. That favours ranges with clear, simple information over ranges with clever marketing.

Practical Checklist

Frequently Asked Questions

Do you hold stock for regular customers?

For established programmes we can reserve production slots and, in some cases, hold finished mods stock against a forecast. It removes most of the lead time risk from a reorder and is worth discussing once volumes are stable.

How do you handle a short shipment?

Cartons are counted and weighed before dispatch and the figures are shared with you. If something is short on arrival, the packing record and the carrier documentation are both available, which keeps the claim straightforward.

What happens if my market changes its rules?

Regulations move, and packaging or documentation sometimes has to follow. We keep approved artwork files on hand so that a required change is a reprint rather than a redesign, which keeps the cost and delay down.

Can I visit the production facility?

Yes, and we encourage it for larger programmes. Visits are most useful when you already have a draft specification, because you can then check the specific processes behind the numbers you care about.

Next Step

If you take one thing from this page, take the retained sample habit. It costs a few units per batch and it is the difference between a disagreement and a decision.

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